It's difficult to describe and talk about sound, but generally you'll want to work with the pitch, but also volume and filter, so that as the pitch rises so foes the intensity. Picking the actual sound, is of course, as important as how you modify it.

But generally speaking it is multiple parameters changing simultaneously. So for example you could use the Mod Wheel or Ribbon for this purpose. In your Control Sets you want to find a combination of settings that increase Coarse Tuning, opens the filter, and cranks up the volume... Intensity can also be added through Effects. Insert Effects can be assigned to controllers as well.

Experiment.