I think they probably did beat out some previous competitors models had the rotary been dominant but they didn't compete as well with Hammond who pulled out all the stops.

Roland seriously upped their Fantom game with a new organ engine. I just played the YC73, SKpro, Fantom organ sim in a little show down.

The Fantom plays in 16 zones so you get the Vpiano in zone 1, the organ engine in zone 2 and whatever you want in the other zones. No limits really unlike Montage. They added some DSP horses under the hood. I wonder just how far the Fantom can go.